Project Revival &
Market Repositioning
- A weak historical track record
- Stalled construction
- Financial and sales constraints
- Low buyer confidence
- Project stagnation
- Assure X – 360° integrated support model
- Financial structuring and cash flow management
- Construction revival and execution oversight
- Marketing and focused sales strategy
- Secured the entire tower
- Reactivated stalled construction
- Assumed full responsibility of sales operations
- Restored market credibility
- Revived overall project momentum
Sales Acceleration in a
Competitive Market
- Simultaneous launch of 2 developments
- High competitive intensity affecting absorption velocity
- Reduced buyer confidence in a crowded market
- Pressure on pricing and positioning
- A market-aligned and differentiated product strategy
- Introduction of compact, customisable apartments
- Channel Partner (CP) activation
- High-impact sales campaign
- Offering fully furnished homes to enhance buyer appeal
- Sold 60 apartments in 60 days
- Achieved 100% inventory sales within 18 months
- Project sold out 6 months before completion
- Approx. 140 flats sold
- Around 75,000 sq. ft. RERA carpet area transacted
Funding for Project Acquisition & Redevelopment Enablement
- Originally a residential building with existing tenants
- Developer intent to redevelop into a premium commercial tower
- Requirement of significant upfront capital for tenant buyouts
- Legal, tenancy, and execution risks
- We structured and deployed ₹45 Crores in funding to enable:
- Buyout of all tenant flats
- 100% clearance of the existing building
- Planning and design of the commercial tower
- Marketing, strategy, and sales launch
- Sold 60 apartments in 60 days
- Achieved 100% inventory sales within 18 months
- Project sold out 6 months before completion
- Approx. 140 flats sold
- Around 75,000 sq. ft. RERA carpet area transacted
Early Monetization &
Cash Flow Optimization
- Requirement for early-stage liquidity prior to demolition and redevelopment
- Need to reduce dependence on fragmented retail showroom sales
- Risk of delayed cash flow at the pre-construction stage
- Bulk sale of approximately 38,500 sq. ft. commercial carpet area
- Single institutional investor transaction
- Transaction value of ₹150 Crores
- Sale executed prior to demolition of existing structure
- Immediate liquidity for the developer
- Eliminated burden of individual showroom sales
- Reduced financial risk at pre-construction stage
- Strengthened project credibility and execution focus